Being remarkable is a never-ending process. To differentiate yourself from your competitors, you need to commit to the pursuit of constant innovation. As soon as you change the game by offering your customers remarkable products and services and talking to them in new and exciting ways, your competition will have to respond, upping the ante with innovations of their own. This means that if you want to lead the way and truly own your market space instead of always playing catch-up with the competition, you can’t just make a few tactical changes and call it a day. You have to be constantly thinking of new ways to be remarkable.
Experience Mapping
A strong remarkable comes from understanding the pains and problems of your prospects. There is no faster way to understand how your company can create a better experience for its customers than by addressing their pains with strong, clear solutions.
Tripod Technology, a software development company, was having trouble with clients wanting to make substantial changes to their custom software applications after the development process was complete. They realized that in order to satisfy the customer pain of wanting to experience their new software during the development stage, Tripod Technology could create a clickable online demo that acts like the proposed software, allowing their clients to run interactive tests before development even began. Word spread fast of Tripod Technology’s innovative new customer-centric approach to software creation. The result has been a more ample share of new development opportunities since they initiated this remarkable into their sales program.
To be remarkable, you must be able to stand in the shoes of your client or prospect. Very few business owners or entrepreneurs take the time to view their business through the eyes of the customer, to experience it as they do.
It’s too bad because this is an invaluable exercise and one of the key steps to becoming remarkable. It’s sometimes hard to see where your own business fails or falls short precisely because you are so close to it on a day-to-day basis.