0Reader Recommendations


The Female CEO ca. 2002

By: Margaret Heffernan
Here are the five naked truths about women in business. Together they add up to one big message: The future of business depends on women.

Memo
To: All You Businessmen
From: Margaret Heffernan
Re: Can't We Just Work Together?
CC: All Us Businesswomen

Hey, guys! What's the deal with you? You know how important women are -- to your businesses as coworkers and as customers and to your lives as, well, fellow human beings -- and yet you still can't figure out a reasonable way to work and live with the more than 50% of the world that happens to be us. Well, I think I can help -- just by telling you five naked truths about why women still get screwed in the world of business.

But first, I want to tell you a story -- and it happens to be a true one.

I was riding on the elevator at work when the doors opened and a young woman got on. After a few seconds of the usual silence, she looked at me and said, "Excuse me. Are you Margaret?"

"Yes," I answered, not knowing what to expect next.

"I just wanted to meet you and shake your hand," she said. "I've never seen a female CEO before."

It's a true story, and it doesn't date from the Middle Ages -- or even from last millennium. It happened in Boston in the year 2000 in the offices of CMGI. And what made it remarkable was that it wasn't unusual: Most men and women in business have never seen a female CEO -- much less worked with one.

And it looked like we were doing so well! (Or at least that's what we told one another.) More women than ever before hold senior executive positions and sit on corporate boards. Legislation protects pay, maternity leave, and employment rights. The top financial-services firms are busy developing new products and services for a generation of professional women who manage substantial portfolios, who use their tremendous buying power with sharp business acumen, and who will outlive their husbands by a good number of years.

Every one out of four women earns more than her husband. Women control about 80% of household spending and, using their own resources, make up 47% of investors. Women buy 81% of all products and services, buy 75% of all over-the-counter medications, make 81% of retail purchases, and buy 82% of groceries. Women account for 80% of household spending. Eighty percent of the checks written in the United States are signed by women. Forty percent of all business travelers are women. They are responsible for 51% of all travel and consumer-electronics purchases. Women influence 85% of all automobile purchases. They also head 40% of all U.S. households with incomes over $600,000 and own roughly 66% of all home-based businesses. Women have been the majority of voters in this country since 1964.

Small wonder, then, that car companies and electronics companies are honing their products' designs with women in mind. It makes sense for Fortune magazine to convene an annual conference of powerful women and then to feature Oprah on its cover. Then there's Meg and Carly, Pat and Anne -- exhibits A through D to make the case that it's only a matter of time before women reach a state of total equality. And you don't hear women whining anymore, do you?

Well, it all depends on who you talk to. I've spent the past year talking to women, hearing funny, sad, outrageous stories. Those women aren't whining. They're not even complaining. But they do tell a different story than the one that we'd all like to believe.

From Issue 61 | July 2002

Comment

Special Editions?