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Time management is often touted as the antidote to burnout and an enabler of surviving in hustle culture, but Kristin Browstone argues we should be paying more attention to the energy we use.

Don’t focus on time management, try energy management instead

[Source Photo: WoodWatch/Unsplash]

BY Kristin Brownstone3 minute read

I was talking with a friend recently who is feeling crushed by her workload and can’t seem to get off the treadmill of 6 a.m. to 6 p.m. days chained to her desk, seemingly in perpetuity.

She asked me what tips I might have for her around time management. I’ll admit, the question surprised me. I’ve never thought of myself as someone with great time management skills, mostly because I tend to eschew rigid productivity systems, believing (erroneously or not) that they cramp creativity. 

So I wondered why this friend thought I might have something to offer her. She cited the work I produce and the variety of lanes I swim in including storytelling and communications strategy, leadership coaching, Enneagram prison work, and theater.

It wasn’t until after we parted that it hit me. I don’t focus on time management, I focus on energy management. Somewhere along the way, I learned that the time something takes is secondary to energy. I would argue that you could work six hours on a task that gives you energy and feel fresh, revitalized, and ready for what’s next. Or, you could spend three hours on a draining and unfulfilling task and need to check out for the rest of the day.

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