Andy Forssell

Andy Forssell is senior vice president of content for Hulu where he leads all strategy and operations for the content businesses. In his time at Hulu, Andy has accelerated the growth of the content business from just two content providers in 2007 to more than 330 today, and has led the expansion into original programming. Andy brought to Hulu more than a decade of experience at Siebel Systems and Oracle Corporation where he served in a number of leadership roles including product development, customer care, datacenter operations and supplier management for their hosted CRM software-as-a-service businesses. Andy's career began in the US Army where he served in the Armored Cavalry and achieved the rank of Captain. Andy earned a BS with honors in electrical engineering from Carnegie Mellon University, a BS in Russian studies from the United States Military Academy and an MBA from the Harvard Business School.

Andy Forssell: What feedback do you take and what do you disregard?

Andy Forssell: How do you grow your customer/client/user base?

"For us, the fun thing is on the Internet, is that users will come to you. If you can provide a great service, with a great user experience, users will find you. We do a lot of digital marketing, but in the end, I think word of mouth is the most important thing. And if you give people what they want, they will tell others about it." -- Andy Forssell