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“The core curriculum at business schools is as close to irrelevant as you can imagine.”

BY Seth Godin9 minute read

I thought maybe I’d open a business school. This is particularly ironic given my past: No student in the history of the Stanford Graduate School of Business has ever come closer to not receiving an MBA than yours truly.

When I was at Stanford (it seems like decades ago — probably because it was), I thought that the environment there was terrific, and I truly enjoyed some of my classes. But before the start of my second year, I got an irresistible job offer — which prompted me to try to go to school and work at the same time. I soon realized that the classes were in Palo Alto, and the job was in Boston. But, thanks to some help from TWA and a bizarre willingness on my part to fly on the red-eye, I managed to commute for a semester. After that, a kindly professor decided to stop the madness and just give me the rest of my credits, so graduate I did.

Despite my less-than-stellar attendance record at business school, I’ve since found that teaching business is a blast. I taught a class to second-year students at NYU this year and discovered that aggravating 90 soon-to-be-graduating students is great fun. I had so much fun, in fact, that I started thinking about what business school is, what it’s good for — and what it’s not good for at all.

As far as I can tell, there are only three reasons to apply to business school. My school, the New Order Business School (NoBS), will focus on excelling at all three.

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ABOUT THE AUTHOR

SETH GODIN has written twelve books that have been translated into more than thirty languages. Every one has been a bestseller More


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